![]() ![]() However, the exact amount of fruit juices per 547 ml bottle is unclear due to the product label, which presents medicinal and non-medicinal ingredients in separate lists this information is also absent from the Fuze product website. Fuze beverages are labelled as Enhanced Real Fruit Beverage(s) and contain a mix of concentrated fruit juices and fruit purees in addition to other ingredients. Sweat departed the company in 2009 for a post in the global beverage unit at Starbucks.įuze beverages are marketed as natural health products and are fortified with a variety of vitamins, antioxidants and electrolytes, which are widely considered to be a factor in the maintenance of good health. In 2009, Fuze entered into an agreement to sell its products fountain-style in over 22,000 Subway sandwich shops. With Coke's distribution system and relationships, sales more than doubled from 2007 to 2008. Company founder Lance Collins was named head of innovation and strategy. Coke named Carl Sweat, previously senior vice president of sales and marketing of its retail division, as president and general manager to lead Fuze as a separate entity. Fuze launched over 40 new products and line extensions since its inception. It also confirmed a strategy shift from Coke's long-time practice of developing new products in house in favor of buying innovative beverage companies. The move was seen as a strategic effort to expand the company's portfolio of non-carbonated beverages, and specifically to compete with PepsiCo's SoBe line of fruit juice blends and enhanced waters. It was one of Coke's largest acquisitions since it bought Odwalla Inc. ![]() Coke also gained the rights to NOS Energy Drinks and WaterPlus as part of the purchase. The company's growth attracted the attention of The Coca-Cola Company, which purchased Fuze Beverage in February 2007 for an estimated $250 million. Since 2005, Fuze products may be found in most major retailers, with sales exceeding 11 million cases by 2006. The company continued to expand rapidly, launching new flavors throughout 20. In 2002 the brand launched two additional flavors, peach mango and tropical punch the same year, the company grew to 30 employees and moved out of Collins' basement. The brand was launched, first in the Northern California market in 2001 with three flavors packaged in fruit-themed bottles: mixed berry, banana colada and cranberry raspberry. Joe Rosamilia was also one of the founding investor/directors. He subsequently joined Fuze's board and became a major shareholder. Bruce Lewin obtained funding for the fledgling company in 2001. Last year, Chaudfontaine switched to completely recycled plastic bottles.Fuze Beverage was founded by Lance Collins and creative director Paula Grant in the basement of Collins' Englewood Cliffs, New Jersey home in 2000. Fuze Tea is not the first Coca-Cola brand in the Netherlands to switch to bottles made from 100% recycled plastic (rPET). In the Netherlands, more than 26 million Fuze Tea bottles are made every year from 100% recycled plastic. This way, Coca-Cola in the Netherlands saves over half a million kilos of new plastic and around 40% in CO2 emissions. All packaging is and remains 100% recyclable, including the label and the cap. By opting for transparent bottles, we can achieve large-scale and with collect a continuous stream of transparent PET and use it as a raw material for new packaging. ![]() In this way, the plastic packaging can be recycled more easily and with high quality into new bottles. Anouk van Huissteden, brand manager new beverages at The Coca-Cola Company: "From now on, all PET bottles from Fuze Tea are made from 100% recycled plastic (rPET). The originally green PET bottles - all Fuze Tea Green Tea variants - are now also transparent in color. The latter is a Fuze Tea Limited Edition variant and is available from week 10. After the successful introduction of Fuze Tea on the Dutch market at the beginning of 2018, all Fuze Tea varieties are now switching to a new recipe made with pulled tea instead of dried tea extract. The familiar taste of Fuze Tea is retained. Fuze Tea has eight flavor variants: Black Tea Peach Hibiscus, Black Tea Lemon Lemongrass, Black Tea Peach, Black Tea Apple Cinnamon, Green Tea, Green Tea Mango Chamomile, Green Tea Lime Mint and the new flavor Green Tea Blueberry Jasmine. ![]()
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